Square (quadrado) Marketing
The market is moving toward a different future of this we living. To understand, in an assumption where the second decade of century there will be two kinds of people about certain habits: the square and round, trying to describe the world of squares, and how he wants the market is to anticipate these changes.
The square term to describe a person has changed, does not refer to that person closed and restricted view and typical of the past. Today, all squares are those who, by connecting their points (and thus square) use the best practices of each practice, every tribe and every lifestyle, for you. Each one is different because the list of highest priority is individualistic. The squares do not understand and do not like questions converge to their actions predictable patterns of the Company. No judgments, no ratings. Its boundaries are two: the Legal and personnel.
The easiest is to try an example: Imagine yourself in a situation where you want walking backward through the mall, for any reason for you that time, enough. First you need to have the decision in these cases, image staff can be strongly influenced by what others think, not necessarily their wants and needs. The portion that the collective sense it occupies in the great and decisive decisions. The squares are those that reduce the most of these interferences on the results of their actions (not to mention that cancel them) and experience the most of their living wills only. Returning to example, you are walking backwards as well, and someone laughs at you (disapproval).Reasons? Because it is difficult to understand the different and pre-judging is easy. Can to be the justification that prefer buying habits that are ready and repetitive (what validates), as a circle round is always constant and predictable and safe. Being square is all the opposite, and is wanting to be. It is the inconsistency within the limits of the court. It is off to wonder what the round.
A new face of the consuming public needs to be described. A new face, square look reckless for anyone thinking of developing products or releases and market moves.
The marketing will be square when you reach the goals of market inconstant. Within a hypothetical exercise, marketing is one square who cares about the greatest actor of the market = consumers, in its sole discretion wider and with so many intolerances tied to their will. Recognized these intolerances, and by no means diminished.
Squares are those consumers who are aware of the role within the Market Process, recognize as the protagonists. The consumer Square feels good to use a product or service because they know that their choices (in their minds more exempt) will be the fact or the engine of business. And that is why they are demanding more than that, consumers want always be heard. A good consumer does not fail to square its official complaints, whatever they are. Squares do not understand a service where your customer surveys are questioned. He wants to be heard without indifference, and always. The answer? If it is not expected, do not tell him. He wants to be right. A good service, marketing strategies in square is one that can predict this.
Another example would be the services of tele banking service. Hardly the average approval of this service is significantly greater in comparison with other services. But even so consumers abandon their banks immediate "call credit card is always the case." They connect, discuss and fight, but still buying services. And how will that is the image of square bench against consumers? At any time it can be decisive in the decision-making. The conformity and accommodation that are practical and predictable habits, and with which the banks already have in their strategies do not do as part of the square style of life. At some point it will a difference. Squares thwarted have long memories and do not hesitate make decisions that they want their wishes, even though they say against what the "Majority" or "average".
The market (especially those who design portfolios) need to understand that sealed packages and casts are no longer part of the game consumers square. If, as the predictability and repetition are no longer part of the scenario, a customizable product does not make sense. Colors, sizes, types, flavors, textures, in short - everything must be to consumer tastes. And their choices respected and not questioned. What you still can not be possible. The resources are important tools of innovation in these new business. Today, we have many successful cases in this area, and examples of players that are in decay.
Those values of the late nineteenth century, the focus of the client or the client already square were evidence of marketing, now more than that, the thing is = your customer focus, their desires, their movements, their desires, their complaints, their wishes, their understanding, their size, their limitations. Thus, intangible attributes become more visible and easy to apply. Even in the unpredictable habits of consumers, to characterize products such as responsive to them is not difficult - they do not follow standards use.
It is important to reach all the expectations of consumers and to relate with them, where they stand all the tools of web 2.0 and web 3.0 that are emerging and being employed.
The marketing department of a company within the framework strategy does not exist. A room with people and computers, and a plate of Marketing? The that there are people facing the market and consumers. A square company has its reason in marketing. The relationship marketing customization and marketing mainly. The more operational activities need to be market-oriented. If marketing is a great philosophical field of art and business, these thoughts should be on any chain and arms of the Organization that is concerned with the market square. Not longer just the head. Services such as "aftermarket" ceases to be a loyalty strategy, or differential and becomes public for this pre-requisite at all levels business, not just the well-durable and expensive. Not imagine a square be the reason of existence of the company, have opted for it at the market, after all is your consumer, and not having an open channel of communication, or not being able to impressions (positive or not), spending his "briefings" in product developments. How a square can talk to your friends Chinese in real time, say on the social and political movements by internet and can not ask a service that uses every day, and is still its geographical neighbor?
The objective facts about people square and round fruits are hypothetical and modeling based on personal observations and experiences, free from statistical evidence of behaviors. The ideas, you decide.
The market is moving toward a different future of this we living. To understand, in an assumption where the second decade of century there will be two kinds of people about certain habits: the square and round, trying to describe the world of squares, and how he wants the market is to anticipate these changes.
The square term to describe a person has changed, does not refer to that person closed and restricted view and typical of the past. Today, all squares are those who, by connecting their points (and thus square) use the best practices of each practice, every tribe and every lifestyle, for you. Each one is different because the list of highest priority is individualistic. The squares do not understand and do not like questions converge to their actions predictable patterns of the Company. No judgments, no ratings. Its boundaries are two: the Legal and personnel.
The easiest is to try an example: Imagine yourself in a situation where you want walking backward through the mall, for any reason for you that time, enough. First you need to have the decision in these cases, image staff can be strongly influenced by what others think, not necessarily their wants and needs. The portion that the collective sense it occupies in the great and decisive decisions. The squares are those that reduce the most of these interferences on the results of their actions (not to mention that cancel them) and experience the most of their living wills only. Returning to example, you are walking backwards as well, and someone laughs at you (disapproval).Reasons? Because it is difficult to understand the different and pre-judging is easy. Can to be the justification that prefer buying habits that are ready and repetitive (what validates), as a circle round is always constant and predictable and safe. Being square is all the opposite, and is wanting to be. It is the inconsistency within the limits of the court. It is off to wonder what the round.
A new face of the consuming public needs to be described. A new face, square look reckless for anyone thinking of developing products or releases and market moves.
The marketing will be square when you reach the goals of market inconstant. Within a hypothetical exercise, marketing is one square who cares about the greatest actor of the market = consumers, in its sole discretion wider and with so many intolerances tied to their will. Recognized these intolerances, and by no means diminished.
Squares are those consumers who are aware of the role within the Market Process, recognize as the protagonists. The consumer Square feels good to use a product or service because they know that their choices (in their minds more exempt) will be the fact or the engine of business. And that is why they are demanding more than that, consumers want always be heard. A good consumer does not fail to square its official complaints, whatever they are. Squares do not understand a service where your customer surveys are questioned. He wants to be heard without indifference, and always. The answer? If it is not expected, do not tell him. He wants to be right. A good service, marketing strategies in square is one that can predict this.
Another example would be the services of tele banking service. Hardly the average approval of this service is significantly greater in comparison with other services. But even so consumers abandon their banks immediate "call credit card is always the case." They connect, discuss and fight, but still buying services. And how will that is the image of square bench against consumers? At any time it can be decisive in the decision-making. The conformity and accommodation that are practical and predictable habits, and with which the banks already have in their strategies do not do as part of the square style of life. At some point it will a difference. Squares thwarted have long memories and do not hesitate make decisions that they want their wishes, even though they say against what the "Majority" or "average".
The market (especially those who design portfolios) need to understand that sealed packages and casts are no longer part of the game consumers square. If, as the predictability and repetition are no longer part of the scenario, a customizable product does not make sense. Colors, sizes, types, flavors, textures, in short - everything must be to consumer tastes. And their choices respected and not questioned. What you still can not be possible. The resources are important tools of innovation in these new business. Today, we have many successful cases in this area, and examples of players that are in decay.
Those values of the late nineteenth century, the focus of the client or the client already square were evidence of marketing, now more than that, the thing is = your customer focus, their desires, their movements, their desires, their complaints, their wishes, their understanding, their size, their limitations. Thus, intangible attributes become more visible and easy to apply. Even in the unpredictable habits of consumers, to characterize products such as responsive to them is not difficult - they do not follow standards use.
It is important to reach all the expectations of consumers and to relate with them, where they stand all the tools of web 2.0 and web 3.0 that are emerging and being employed.
The marketing department of a company within the framework strategy does not exist. A room with people and computers, and a plate of Marketing? The that there are people facing the market and consumers. A square company has its reason in marketing. The relationship marketing customization and marketing mainly. The more operational activities need to be market-oriented. If marketing is a great philosophical field of art and business, these thoughts should be on any chain and arms of the Organization that is concerned with the market square. Not longer just the head. Services such as "aftermarket" ceases to be a loyalty strategy, or differential and becomes public for this pre-requisite at all levels business, not just the well-durable and expensive. Not imagine a square be the reason of existence of the company, have opted for it at the market, after all is your consumer, and not having an open channel of communication, or not being able to impressions (positive or not), spending his "briefings" in product developments. How a square can talk to your friends Chinese in real time, say on the social and political movements by internet and can not ask a service that uses every day, and is still its geographical neighbor?
The objective facts about people square and round fruits are hypothetical and modeling based on personal observations and experiences, free from statistical evidence of behaviors. The ideas, you decide.
Nenhum comentário:
Postar um comentário